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Social Media 2014: Using it Logically in Marketing

Hello everyone!

Last year I wrote a 5 part series on this very blog about Social Media simply titled Social Media 2013. In that series I wrote about how to take advantage of the different social media platforms including Twitter, Stumbleupon and YouTube.

The series was written in late 2012 into 2013, and this year this series that I’m writing is starting a bit late but that’s because I’m actually working with a new client and trying to put together a comprehensive social media plan, and so I’m going to take all of you through what I do when putting a marketing plan together using social media.

If you’d like to read last year’s series I’ve provided you with the links to each part of that series below…

Okay so in putting together a social media marketing plan, as with other things as far as writing goes, I don’t like to over complicate things so that means for me (and the client) sticking to a Three Point MARKETING plan.

The three points include:

  • Content
  • Engagement
  • Sharing

So let’s start with something that we all here should be pretty familiar with…

Content

So I’m assuming that everyone know what I mean when I use the term content. If you’re reading this article or you’ve read any of the articles on this site or anywhere on the web, then you’ve read content.

Content is the most important aspect of any social media campaign, and the reason why this is the case is simple…without content to promote and get people to talk about and share, then there is no marketing to speak of.

I’m skipping the old stand-by “Content is King” thing because by now hopefully you already know that, what happens when you read content?

What should the content do for you as your reading it?

Well it should do a couple of things…it should educate you, inform you, entertain you, and most of all it should make you want to share it with your friends on your favorite social networks.

But there is one thing that is more important than all the things that I mentioned above and it’s this one simple fact…

The content that’s written for a blog or website should be written for the audience that your product or service is aimed for…and that means you must have a complete picture of your ideal client that you’re trying to market to.

What am I talking about you ask? Well let me make it simple for you just having a basic demographic of your customer really isn’t enough. You need to have an actual persona of your ideal target client.

It should include their age, their gender, their occupation, what they earn, their likes, their dislikes in other words the better your information about your prospective client, the easier it’s going to be to create the type of content that will attract them to your site and eventually turn them into a customer.

Next we’ll talk about the importance of Engagement in your social media campaign.