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contentHello and welcome to 2014!

So the question of knowing where your content is, well that title is just a way for me to start a serious conversation about content and just how important it is to your business and your bottom line.

When we say the word “content” what are the first things that word brings to mind?

Well the word itself can actually be an all inclusive term that encompasses all of these things:

  • Blog posts
  • Written articles
  • Ebooks
  • Website copy
  • Ghostwriting

You get the idea right?

Basically content is all these things and possibly even more, but let’s take a look at the definition of the word…


The material, including text and images, that constitutes a publication or document.

So there’s the definition folks, and how does this apply to you and your business your asking?

In every way imaginable!

Let’s really take a closer look at content shall we…

Let’s begin with what content really is and it’s relationship to your blog or business website.

Content when done properly is a way for you to communicate with clients who use your services or customers who buy your products.

Content allows you to influence their purchasing decisions and guide them as situations arises.

Here are some things that you should expect well written content to do for you and your business:

  • It should tell your story
  • It should inspire a customer to make that impulsive purchase
  • It should help you generate excitement about your brand through social media sharing
  • It should help you educate your clients and customers

These are just a few of the things that great content can and should do for your business presence.

Getting a leg up on your competition is certainly possible as long as you pay attention to the content that’s being created for your business website, and every once in a while taking a look at what your competitor has on their website…if they have one of course.

I’m going to end part one here, but in part two of this series on content, I’m going to delve into using your content to establish your business’s “Authority” on the web and how that can effect your business’s bottom line.