Social Media 2013: Part 6 Making Connections with Flauntt
Hey there and welcome to the last part of my series Social Media: Own 2013 using its Awesomeness. In this article I want to talk about what I’m going to say (and I’m going out on a limb here) could possibly be the sleeper social platform of 2013.
It’s called Flauntt, and I recently did a short post about it a just a few weeks ago. I’m sure that many of you probably never heard of it before so I want to really go into some depth about the platform and how it’s going to help you build your company’s brand in an organic way.
That’s right I said organic, and that’s a term that not applicable to just fruit and veggies…no offense to anyone in the audience who’s health conscious.
What’s with the funny name?
Don’t be a hater, what’s in a name anyway right? The name’s not as important as what the platform’s about, and in this case Flauntt is all about the aspect of social media that I think many hard-line marketers are still not too comfortable with…relationships.
Hopefully many of you who’ve been following this series have noticed that the last few articles have steered in the direction of what I want to term as social sharing.
For any of you who’ve been under a spell and just haven’t taken the time to notice this, many businesses have taken to the web in droves over the last (I want to say) two to three years…I mean really have taken up residence here, and why is that?
Because they can’t afford to ignore the power web has when you talk about marketing to customers. Go to Facebook and type in the name of any company you can think of…I’ll do it right now…let’s look for Chef Boyardee…wow, it’s actually there!
And that’s the point I’m trying to make.
Companies are coming to the web and embracing the way it allows them to actually connect with their customers by simply trying to connect with them.
They’re not trying to push a product on them; they invite them to share in their experiences with their products.
Okay, let’s turn this train in Flauntt’s direction, with the idea of sharing. Flauntt, let’s you share your precious content with other’s in a similar way like Stumbleupon and Pinterest…but with Flauntt that’s half the fun actually.
Flauntt lets you post you stuff there, but to do it, you have to “Tweet” other user’s articles to build up credits so that you can Flauntt your own precious content.
I know, what’s the point of all that, and isn’t it just a waste of my precious time…where’s my ROI, and how do I justify this waste of …all right just calm down and I’ll try to help you out there fella.
I think I may have mentioned this before, but I’ll remind you again…it’s all a matter of building relationships and this platform is a great way to do that.
Here’s how I get the most out of Flaunting…in order to post your content, you have to tweet someone else’s…so that means actually clicking on some content and reading it.
Now I want you to try to find the sort of content that’s in your specific niche if possible, the reason for that is to begin building relationships with others in your field.
This is how you share similar content and of course add your two cents to their posts as required, but make sure that your actually adding to the conversation…don’t be duchy and just say something like “Hey this is a great post, now can you come to my site and write something meaningful there please?”
No that’s not how it’s done; remember this is all about transparency and honesty.
This is just like promoting your own blog posts; you’re just using a new tool to get it done.
Now once you’ve tweeted other people’s posts, and built up your Flauntt credits, it’s time to Flauntt your own content.
Just copy and paste your own article and hit that crazy Flauntt button and within a few (let’s say hours) your content’s ready for others to love and tweet…the great thing here is the traffic that you’ll start seeing coming to your site when you post your own stuff on Flauntt.
So what I’m saying is that you should use Flauntt for building organic, natural traffic to your site…and have some fun while you’re doing it as well.
Well kids that’s it for this article, and thew series.
I hope that you all enjoyed reading the series as much as I enjoyed writing it, and I even learned a few things myself as I wrote it.
Before I leave you though, if you remember nothing else, remember this…the old ways of traditional marketing aren’t dead, no far from it…they just don’t translate very well in this world of online sharing.
And the best way to build brand awareness here, is not through a hard sell, but by sharing with the community at large what your brand is all about, and creating the best experiences that you can for your customers.
That’s how you build strong brand awareness, one connection and experience at a time.
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