Small Business Can Use Social Media Effectively
In an article that appeared in a local newspaper here yesterday, a local author took a poke at social media and pretty much said that it was useless and a waste of time for many small businesses on a small budget…well I have a different opinion on that.
There’s no denying that traditional advertising is still vital and is effective at what it’s supposed to do, bring new customers to a small business. B.J. Mendelson’s new book called “Social Media is Bullshit” he lambasted the purveyors of social media and pretty much outright calling the concept just total nonsense and a ripoff…
I couldn’t disagree more with B.J’s opinion, but he’s not all wrong.
So what does that mean for you if you came to this page and wanted to see what I could do to help your business through the use of social media?
First let me tell you that social media is a viable alternative to traditional business advertising and a small business owner such as myself will work with you another local small business owner and map out a marketing plan that not only includes the use of social media but also includes writing content on a business website or blog.
Second there is another part of the picture that needs to have some light shed on it, and that’s the practice of article marketing.
Article Marketing is a great way to establish a business owner as an authority in their field, and this is accomplished by writing content that’s submitted to sites such as E-Zine articles and other similar sites.
The good thing about article marketing is that when an article is submitted and accepted to a site, you have a resource box at the end of an article that will always send a reader back to the business owner’s website.
I want to distinguish the differences between traditional media advertising and the use of social media methods.
Traditional advertising methods include the following methods:
- Print Ads
- Radio Ads
- TV Ads
- Direct Mail Advertising
the costs for such advertising methods range in cost from $4000 for a local television ad to somewhere between $200 to $1000 dollars for a 60 second radio ad.
Social Media advertising includes the following:
What you see listed above is just a small part of what can be used as part of a social media ad campaign. This doesn’t include Article Marketing, PPC Advertising, Affiliate Marketing and Content Creation for website and blog content.
And the costs for a few of these online advertising avenues range from $500 to $3000 a month for blog content including writing and editing, managing a Twitter account ranges from $ 500 to $1000 a month, and article marketing can range from $0 dollars to $500 a month.
I want to state to you, the reader that if your product or service is something that solves a consumer’s problem, or is a product that they want to own, then either type of advertising will work.
The difference of course is in the cost, and the time factor…A TV spot is instantaneous and seen by millions.
Any type of online advertising can be seen by millions, but can become lost on the net…if it’s only done one time, and that just doesn’t work with any type of online advertising.
That’s why online marketing is a game that you have to be in for the long haul to see the desired results, and in many cases it’s worth the investment…even a small one if the result is that you see more customer traffic come to your door step and your website.