Business Blog Redux: 5 Things a Content Writer Can Do That You Can’t
Sometimes it’s inevitable. You’re surfing the net and then suddenly you slam on the brakes. It’s right there in front of you, and it’s just shocking. It looks like a damn Tornado swept across that business’s website and just left it for dead.
No you’re not dreaming, and I see this more often than not on many business blogs and websites…terrible web content that doesn’t send a concise and compelling message to its audience.
As the business owner, it has to be embarrassing to have a site with content that looks like that, so the owner tries again and again to write an article that’s going to not only wow readers, but turn them into repeat customers…and almost every time they just fail at the attempt.
So as public service to those of you struggling with written content that’s not sending a clear and compelling message to your readers, here are five things that I can do to save your site.
1) Drop the Jargon
Writing web copy isn’t about impressing your readers with your knowledge, it’s about solving their problems; take care of their needs, wants and desires and you’ve done the job with your content. Drop the jargon and explain what your products and services can do to address their needs, wants and desires.
2) Less Words-More Message
There is a term that many content writers are familiar with that business owners writing their own articles may not be aware of…it’s the word “brevity” and basically what we’re referring to here is getting to the point of your message, without a truckload of words.
3) Shorter Isn’t Better
Another mistake that a novice makes is writing a short blog post but the content can’t be read properly. It’s all jumbled up and scrunched in together, and trust me a first time visitor doesn’t want to try to read that.
A professional writer knows to break that content up into a small, digestible meal. A few paragraphs, some bullet points where appropriate and you’ve got an article that a reader can skim through, get to the highlights and take something away from their reading.
4) Optimize That Content
The biggest reason that a website or blog’s content isn’t being found is because someone (I won’t mention who) didn’t know that optimizing their articles for keywords and keyword phrases makes a big difference for the search engines to find your content…but a professional content writer knows and understands this.
5) Your Copy Needs To Incite Readers to Take Action
At the end of the day, if your copy doesn’t get your readers to take action, than your copy isn’t sending the message that it should be. Your articles should have a strong call to action every time that you post something on your business blog or website and that CTA can be about something as simple as following you on Facebook to signing up for your newsletter, it doesn’t have to be a hard sales pitch.
Well that’s five things that I can do to help your business website or blog capture your viewers attention…but there’s more that I can do.
Call me today and let me tell you some of the other things that I can do to turn your content from a lightweight contender to a heavyweight champ.