Recently I found myself in a situation that led me to have a conversation with a fellow freelance writer and that discussion led to this undeniable conclusion…
There is a big disconnect between running a company and understanding marketing…
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It should be fairly obvious from my last post “5 Things Your Fundraising Copy is Missing” that I’m going to be offering a new service that I urge you to take advantage of and that’s writing Cause Marketing copywriting.
For those of you who aren’t familiar with what Cause Marketing is it’s simply linking a marketing effort to a goo [...]
Small and mid-sized business owners are becoming more involved with local fundraising opportunities in their local communities, just as their corporate business counterparts are seeking to work with non-profits and other notable charities.
Of course as writers we realize that not all of those efforts are purely altruistic. We know (or we sho [...]
Honestly I’m not a big fan of Over-The-Top SEO.
In other words I tend to just like doing the basics for SEO, which is making sure that I have the proper amount of keywords spread in any article I write for my own purposes, and I also advise all of my clients that keyword stuffing is a no-no now-a-days in no small part thanks to Google [...]